Steven Paulos
Partnerships and Affiliate Marketer
I work in partnerships and affiliate marketing in iGaming, where my day-to-day is split between partner communication, partner onboarding and outreach, and performance analysis. I'm constantly looking at campaign data to understand what's driving spikes or dips, then translating that into actionable optimizations with partners and internal teams. Most of my work comes down to improving consistency: keeping good results stable, and catching issues before they snowball.
Industries
Working Style & Philosophy
I default to clarity and alignment first: if expectations, tracking, or definitions aren't shared, performance conversations go nowhere. I'm but context-aware - numbers tell me what happened; real life sporting events and ops details usually explain why. I optimize in small, controlled iterations (one change at a time when possible) so we can attribute impact and avoid chaos. I try to reduce operational drag: fewer manual steps, fewer "tribal knowledge" processes, more repeatable workflows. When choosing tools, I care most about speed to insight and collaboration (comments, sharing, audit trails).
"Affiliate performance has too many moving parts to rely on platform dashboards alone."
Tools I Can't Live Without
Power BI
What I use it for:
- Blending data sources (tracking platform + internal data + finance outcomes)
- Monitoring partner and campaign performance trends over time
- Spotting anomalies fast (spikes, drops, geo shifts, conversion changes)
Why I can't live without it:
Affiliate performance has too many moving parts to rely on platform dashboards alone. Power BI is where I go from “numbers look weird” to a clear story I can share with ops and partners - what changed, where it changed, and what we should test next.
If I could change one thing:
Modeling and governance can get complicated as reports scale. I’d love stronger guardrails around metric definitions so teams don’t waste time debating whose KPI is “right.”
Asana
What I use it for:
- Partner onboarding and campaign launch checklists (tracking setup, compliance, creative, landing pages, reporting)
- Assigning owners + deadlines across ops/creative/finance so launches don’t stall
- Keeping a clear timeline of what’s in progress, blocked vs shipped
Why I can't live without it:
Affiliate work is dependency-heavy. Asana keeps launches and optimizations from turning into scattered Slack threads and forgotten follow-ups. It creates accountability without adding meetings, and it gives everyone a shared view of what’s next and who owns it.
If I could change one thing:
Better native reporting for operational KPIs (like time-to-launch and bottleneck stages) without needing a separate BI workaround.
Slack
What I use it for:
- Daily coordination with ops and internal stakeholders when launching, optimizing, or pausing campaigns/publishers
- Fast issue resolution (tracking questions, approvals, creative swaps, payout clarifications)
- Automating onboarding and launch workflows that touch multiple teams
Why I can't live without it:
Slack is where execution actually happens. The essential piece for my team is the automation/workflow side - when we onboard new partners and launch new campaigns, we’ve moved a lot of the process from spreadsheets into Slack. Structured requests, routing, and visibility in channels/threads mean fewer missed steps and faster launches.
If I could change one thing:
More native task functionality, so a message or thread can become an owned, due-dated action item without relying on add-ons.
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