Martech News
The latest from across the marketing technology world, curated from top industry sources.
Latest Articles
▣Bluedot: Bot-Free Notetaker Built for Sales Teams
Selling has become the smaller half of a sales rep's job. The bigger half is everything that happens after the call: typing up notes from memory, logging fields in the CRM, recapping the conversation …
Read article▣The $41 Billion Bot Problem: How Fraud Is Quietly Draining Publisher Revenue
Forty-one billion dollars. That is how much money bots quietly siphon from digital advertising every year. Not through dramatic attacks or obvious fraud. But slowly. Silently. Like a leak behind the w…
Read article▣Campaign Monitor: AI-Powered Email and SMS for Growth
Inboxes are loud, subscribers are picky, and the pressure to ship campaigns that actually drive revenue never lets up—usually without the headcount, the data science team, or the budget that bigger br…
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⌕Ginny Marvin on AI in search, PPC trends, and Google Ads evolution
Google Ads Liaison reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and adapt.
Read article⌕Pete Bowen talks about why Google Ads is not just about clicks
A simple currency error and a breakdown in conversion tracking show how small, overlooked mistakes can spiral into wasted spend.
Read article⌕New data: 77% use AI to shop. Nearly 1 in 3 won’t let it spend.
More than 3 in 4 people use AI for shopping — but trust drops to $0 when money’s involved. What that means for AI commerce in 2026.
Read article⌕Adthena launches Google Ads-to-ChatGPT conversion tool
Adthena's new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and campaign set-up.
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◆ASAPP Launches Multiple AI Agents Within CXP to Advance Enterprise Customer Service
The Customer Experience Platform now includes purpose-built agents to build, run, and continuously optimize AI-driven customer service at scale ASAPP, the Customer Experience Platform (CXP) powering A…
Read article⌕Bing Webmaster Tools teases new AI reporting updates
These include citation share, grounding query intent, and GEO-focused recommendations.
Read article◆SignNow Launches Docgen API to Automate Business Document Creation and Close the Gap Between Data and Signature
The new API enables developers and ISVs to generate contracts, quotes, and forms directly from live system data and route them into eSignature workflow automatically, without a single manual step airS…
Read articleStop Wasting Time on the Wrong Tools
Stop wasting time (and budget) testing endless marketing tools that don't actually fit your needs. Every business is different, your goals, team size, workflow, and growth stage all require a tailored solution, not a generic "top 10 tools" list. Our service helps you cut through the noise: a simple questionnaire-style quiz analyzes how you work and delivers clear, practical recommendations for the marketing tech that truly suits you.
