Georges El Khoury

What I use it for:

Figma is the backbone of everything I do visually. I use it for UI and UX design, brand presentations, pitch decks, prototyping and mock-ups, design research, and collaborative workshops. It has essentially replaced every other visual tool in my day-to-day workflow, if it lives on a screen, it starts in Figma.

Why I can't live without it:

Figma is the rare tool that manages to be both supremely powerful and immediately accessible. As a Creative Director who is deeply visual but also deeply collaborative, I need something that lets me think out loud in real time alongside clients and colleagues. Figma does exactly that. Its component system, prototyping capabilities, and live collaboration features mean I can go from a raw concept to a polished presentation without ever switching apps. It does not just support my creative process, it has become the creative process.

If I could change one thing:

The file and project organisation is the one area that consistently frustrates me. As your project library grows, finding and structuring past work becomes surprisingly difficult. A more robust folder and tagging system would make a meaningful difference for anyone running a large portfolio of client projects.

What I use it for:

Lovable is my go-to tool for rapidly prototyping and building robust digital products. Whether I need a functional proof of concept for a client pitch or a full early-stage product, Lovable bridges the gap between design and development faster than anything else I have tried. It lets me take an idea from concept to a working product without needing a dedicated dev team at every step.

Why I can't live without it:

As a Creative Director, I have always had big ideas that outpaced what traditional design tools could deliver alone. Lovable changed that. It is the best AI-powered tool I have found for turning design intent into actual, functioning digital products. The outputs are solid enough to test with real users and present to stakeholders with confidence. It has fundamentally shifted how I approach the early phases of a product build, I prototype live rather than speculate on paper.

If I could change one thing:

Deeper design-system integration with Figma would be a game-changer. Right now there is still a translation layer between my design intent and what Lovable generates. Tightening that handoff would make it the most powerful tool in any creative director's stack, bar none.

What I use it for:

Illustrator is my dedicated branding tool. Anything related to brand design, logo creation, identity systems, icon sets, print collateral, and vector illustration lives here. It is where a brand's visual DNA gets defined at the highest level of craft, and no other tool comes close for pure vector precision.

Why I can't live without it:

Brand design demands a level of precision and control that generalist tools simply cannot offer. Illustrator has been the industry standard for vector work for good reason, it is endlessly capable, infinitely scalable, and still the most reliable environment I know for building logos and identity systems that hold up across every medium, from a business card to a billboard. After years of working in it daily, it feels like a natural extension of my hand.

If I could change one thing:

Real-time collaboration. The absence of a proper live co-editing mode feels increasingly outdated in a world where Figma has normalised working together in the same file simultaneously. For a tool this powerful, the inability to share and co-create in real time is the one thing holding it back.