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    Victoria Dangl

    Senior Communications Manager

    I’m passionate about how brands are built through communication and perception. With more than eight years of experience across agency, scale-up, and global corporate environments, I bring a strategic perspective on how to connect brand DNA with clear positioning, thoughtful storytelling, and communication that feels both premium and human.

    Industries

    Premium & Lifestyle Brands
    Mobility & Tech
    Consumer Goods

    Working Style & Philosophy

    I’m a strong believer in a lean and well-integrated tool stack. The tools I use need to be intuitive, aesthetically well-designed, and easy to adopt across teams and markets. They should simplify collaboration, bring structure to complex projects, and support high-quality communication output - not overcomplicate processes. My focus is always on tools that enable clarity, speed, and premium execution.

    "My focus is always on tools that enable clarity, speed, and premium execution."

    Tools I Can't Live Without

    Chat GPT Pro logo

    Chat GPT Pro

    AI Productivity

    What I use it for:

    Let’s be honest - Chatty is my life coach ;) As a PR professional, I use it daily as a sparring partner - drafting ideas, organizing thoughts, research and summarize daily news, look up journalist names in a specific field (+ articles), and also as an interview prep tool (it always has the trickiest questions for me to solve).

    Why I can't live without it:

    I can live without it and have successfully for many years. However, I don’t want to anymore, as it accelerates my thinking process. As I am human, Chat GPT helps me to move from rough ideas to structured concepts fast, challenges my own perspective, and refines messaging with clarity and precision - on days when I sometimes do not have the time to think.

    If I could change one thing:

    Longer chats secure a learning process for the algorithm, however the longer the chats, the more data is processed, and it takes more time to answer (and sometimes even freezes completely) - trick: I found it performs better on the mobile app if this happens.

    Brandwatch logo

    Brandwatch

    Social Listening

    What I use it for:

    Social listening and understanding how brands are actually perceived outside internal bubbles. I use it to track sentiment, media conversations, and emerging topics across markets.

    Why I can't live without it:

    Good communication decisions should never be based on gut feeling alone. Brandwatch gives me real-time insight into what people and media actually say - not what we think they say.

    If I could change one thing:

    Dashboards can get complex quickly. A slightly more intuitive UX for non-analysts would make collaboration easier.

    Canva logo

    Canva

    Design

    What I use it for:

    Quick visual drafts, social posts, presentation slides, and moodboards. Especially useful when ideas need to become visible fast without involving a full design process (not a designer, so pretty helpful).

    Why I can't live without it:

    Speed and independence. It allows me to translate communication ideas into visuals immediately, which makes alignment with teams and stakeholders much easier.

    If I could change one thing:

    More flexibility in typography and layout for advanced users. Sometimes it’s almost too templated.

    Glam AI logo

    Glam AI

    Video & Photo Editor

    What I use it for:

    You are probably going to question my professional background now, but try it before you mock it. I’ve rarely seen more accurate visualizations. I mainly use it for small image adjustments in presentations and occasionally for vision boards.

    Why I can't live without it:

    I can. It’s not a mandatory tool to have, just an interesting tool to try out.

    If I could change one thing:

    I wish the environment had a more professional feel, as the output quality is actually very good.

    Lifesum logo

    Lifesum

    Health

    What I use it for:

    I am a firm believer in a healthy body and a healthy mind. You are more resilient, creative, and structured when you feel energized and balanced. I use Lifesum for not only tracking daily nutrition, but to stay consistent with my health goals - which ultimately keeps me focused and clear in my professional life as well.

    Why I can't live without it:

    It gives my day a structure and awareness I wouldn't want to miss.

    If I could change one thing:

    A stronger integration of mental and physical well-being - more of a holistic life-management approach.

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