Sophie Kogler
Retail Brand Manager
I work as a Retail Brand Manager, responsible for planning and executing retail marketing activities across multiple drugstore partners. My day-to-day work focuses on coordinating campaigns, developing communication materials, and ensuring consistent brand presence across different retail environments. I usually work on translating marketing strategies into concrete retail activations, aligning stakeholders, and managing multiple projects at the same time to make sure ideas can be executed efficiently.
Industries
Working Style & Philosophy
I work in a structured, fast, and pragmatic way, balancing strategy and execution while managing multiple projects and stakeholders at the same time. The tools I use should be intuitive, easy to adopt across teams, and helpful in managing complex projects without adding unnecessary complexity.
"I believe in a lean and practical tool stack that supports clear thinking and fast execution. Tools should be intuitive, easy to adopt across teams, and helpful in managing complex projects without adding unnecessary complexity."
Tools I Can't Live Without
Notion
What I use it for:
Project management with tickets including responsibilities, deadlines, and background information, as well as project documentation so everyone on the team can check the current status independently. I also use it for linking related projects, managing team members, and storing meeting notes.
Why I can't live without it:
It's the one place where everything is collected. As long as it's maintained properly, it gives a very clear overview of projects, responsibilities, and progress. The templates make it easy to set up new pages and keep structures consistent across the team.
ChatGPT
What I use it for:
Summarizing and structuring study results, helping with wording and copywriting, brainstorming concepts or slide structures, and writing prompts for image generation. I use it a lot as a thinking partner when I need to develop ideas quickly.
Why I can't live without it:
It speeds up my daily work a lot. I can use it anytime to structure thoughts, refine texts, or get unstuck when working on concepts. Having something that's always available for quick feedback or brainstorming makes my workflow much more efficient.
Canva
What I use it for:
Creating presentations, pitch decks, one-pagers, social media posts, newsletter banners, and simple print materials like flyers. I mainly use it whenever I need visuals fast without going through a full design workflow.
Why I can't live without it:
I'm not a design professional, so Canva makes image composition and layout incredibly easy and fast. It helps me turn ideas into clean visuals on my own, which saves a lot of time and makes collaboration with teams much smoother.
Bliro
What I use it for:
Taking notes during calls and meetings, and adjusting the summary afterwards by prompting the chat to change focus, structure, or level of detail.
Why I can't live without it:
It allows me to fully focus on the conversation and my own thoughts instead of multitasking. Knowing that the meeting is being documented in the background makes discussions much more productive and less stressful.
Nano Banana via Google Gemini
What I use it for:
Creating visual drafts like mood images, usage examples, and early mockups, as well as adjusting colors on prototypes or visualizing ideas for print projects in pitch presentations.
Why I can't live without it:
I'm not a designer, so it allows me to create visual previews on my own and communicate ideas much more clearly. It's especially helpful when working on concepts where images make a big difference for alignment and decision-making.
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