Klaus Giller

What I use it for:

I use Figma for all kinds of stuff. From creating prototypes, to pitch decks, and mock-ups that serve as a brief for the design department. Basically, I use Figma for almost anything visual in my projects.

Why I can't live without it:

Figma is both powerful and extremely intuitive. It's easy to get started, and compared to other design tools I have tried, the learning curve is steady but not steep. What separates Figma from other tools from my POV is that other tools are either highly approachable but have few features, or they are feature-rich but overwhelming for non-professional designers. Figma is both easy to use and powerful.

If I could change one thing:

I really struggle with how the library of past projects is structured. It's often difficult to organize and find projects. The other thing I would wish for is more transparent pricing. Some time ago, Figma switched to a cost per user model, meaning every time you invite a user to a project and give them editing rights, you pay. Thus, it's too easy to lose track of costs.

What I use it for:

I used Lovable to build the prototype for findyourmartech.com and will keep using it for quick prototyping and building MVP-level product developments.

Why I can't live without it:

It's crazy how easy it is to build in Lovable. The AI is super clever and, for example, applies best UX practices without you even having to ask it. Building databases and CMS is equally comfortable. The bottom line is: you don't need coding skills to turn your app idea into reality. I love that.

If I could change one thing:

Lovable has not been made for creating content-heavy SEO sites. So, if you want to build a web app and build content around it, you will face issues like content not being indexed correctly, JavaScript-related challenges, etc. Thus, my concern is that Lovable will only take you so far and that at some point, you might have to leave the platform if you want to maximize organic traffic.

What I use it for:

I use AdCreative for creating bulk creatives on display networks for quick testing. Occasionally, also for creating newsletter banners.

Why I can't live without it:

AdCreative is a fantastic solution for start-ups. In just a few minutes, you can generate hundreds of iterations of a creative and export it in different formats. No need for a designer and optimized for projected engagement and click probabilities. There are also many additional features available for video creation, content writing, etc. A really helpful tool, and though maybe not the corporation's product of choice, it is perfect for founders and small companies with limited resources.

If I could change one thing:

One real bummer is that the resolution for smaller formats is very bad. And there is, to my knowledge, no way to improve it. Meaning, you have to live with bad resolution for smaller banner sizes.